Think of Us as Your Preparation Partner — Before the Real Process Begins
Raising capital is a process. Most companies fail not at the fundraising stage — but at the preparation stage.
Before any Merchant Banker can take your mandate forward, your business needs to be structurally clean, commercially positioned, and eligibility-assessed.
That is exactly where AB Advisory comes in.
We work with founders, CFOs, and promoters at the earliest stage of the fundraising journey — before the bankers, before the pitch decks, before the investor meetings. We assess your readiness, identify structural gaps, and ensure you are genuinely prepared when the formal process begins.
Once ready, we connect you to our network of SEBI-registered Merchant Banking firms who carry the mandate through to execution.
Seed to Pre-IPO | India, UAE & GCC | No SEBI-regulated activity conducted directly.
Our Investor Network
Access to a Curated Network of Institutional Investors — Across Every Stage
Through our collaboration with top-tier SEBI-registered Merchant Banking firms, AB Advisory clients get facilitated access to a wide and active investor network spanning every major capital stage.
Early Stage
Seed & Angel Networks
Early-stage capital from organised angel networks and sector-focused seed funds. Right for pre-revenue companies with a validated model and a clear path to growth.
Series A / B
Series A & B Venture Capital
Institutional VC firms actively deploying into India's growth story. If you're scaling and need smart capital with operational support, this is where the conversation starts.
Series C & Beyond
Growth Equity
Large-ticket growth funds looking for established businesses with proven unit economics. If you're at ₹50Cr+ ARR and ready to scale aggressively, this network is relevant.
Control & Minority
Private Equity
Control and minority PE firms across sectors. Particularly relevant for founder-owned businesses considering a partial exit, management buyout, or structured growth capital.
Patient Capital
Family Offices
Patient, relationship-driven capital from India's leading family offices. Ideal for promoters who want strategic investors — not just financial ones.
Pre-IPO / PIPE
Pre-IPO & PIPE Investors
Specialist funds and HNI networks active in the 12–24 month pre-IPO window. If you're on the SME or mainboard IPO path, this capital category deserves early attention.
We Work Best With Companies That Are Serious About the Next Step.
You need to know where you stand before you approach investors. We give you that clarity — and the connections when you're ready.
You're considering structured capital, a partial exit, or PE interest. We assess your eligibility and get you structured correctly before any formal process.
Related-party transactions and intercompany pricing need to be clean before DRHP review. We handle that — and connect you to the right MB for the IPO mandate.
What Makes Us the Right First Call.
Before we make any introduction, we assess your actual readiness. If you're not ready, we tell you — and we help you get there. We don't send unprepared companies to our MB partners. That's how we protect both sides.
Our background is in international tax and transfer pricing. That means we catch the structural issues — cross-border arrangements, related-party pricing, FEMA compliance — that most transaction advisors miss until due diligence surfaces them.
Our MB partners maintain active relationships with institutional VCs, PE firms, family offices, and pre-IPO funds. You benefit from those relationships without having to build them from scratch.
Note: AB Advisory Group LLP provides consulting and transaction preparation services only. We are not registered with SEBI and do not conduct any regulated activity including merchant banking, portfolio management, or investment advisory as defined under the SEBI Act, 1992.
All regulated activities are conducted exclusively by our empanelled SEBI-registered Merchant Banking partners.